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Choose from the self-serve products below. Strategy and branding have their own prices and questionnaire on this page.
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Every eligible setup card below shows its full price and exact discounted price. The builder applies the best deal automatically.
Business strategy & branding
Get the plan before the build.
Work directly with Keith on one problem or a whole-business review of up to ten priorities. Before payment, agree on the focus, exact price, written takeaway, and what is separate. Several symptoms can come from one issue. More checked boxes do not automatically mean a higher price.
Minimum time, not a stopwatch. The listed strategy-session times are minimums, not hard cutoffs. Sessions can run longer. Review the minimum time and scope before payment; choose a free fit call if you need help deciding. A longer conversation does not expand the agreed scope.
Quick Strategy
$99Get a practical next step for one specific problem.
Choose this when: One issue is holding you up, such as which offer to put on your homepage or why an inquiry is not turning into a booking.
We work through: That one problem, your immediate options, and what to try next. This is focused advice, not a review of the whole business.
You leave with: Clear recommendations and a next-step summary for that problem.
Start Quick Strategy questions ↗Business Strategy Session
$199Work through two issues that affect the same part of your business.
Choose this when: For example, you get inquiries but too few bookings, and your follow-up may be part of the problem.
We work through: Up to two related problems in an area such as pricing, marketing, sales, operations, offers, content, or customer acquisition.
You leave with: Prioritized recommendations and a written recap for your next changes.
Start Strategy Session questions ↗Business Growth Deep Dive
$299See what is causing what and put the fixes in order.
Choose this when: Your site gets visits, the offer is unclear, and follow-up is weak. Fixing one piece alone may not solve it.
We work through: Up to three connected business problems, identify the likely bottleneck, and decide which action comes first.
You leave with: A diagnosis and prioritized action plan for those three problems, not just a list of ideas.
Start Deep Dive questions ↗Business Strategy Intensive
$449Map the next moves across your business.
Choose this when: You are launching, repositioning, growing, or considering another location and several parts of the business need attention.
We work through: Up to six priority problems across areas such as positioning, pricing, marketing, lead handling, customer experience, and operations.
You leave with: A strategic recap, prioritized recommendations, and a 30-day roadmap for what to tackle first.
Start Intensive questions ↗Full Business Strategy Audit
$697For: An owner who wants Keith to look across the business and identify what they are not seeing.
Includes a pre-session questionnaire and business review, deep strategy session, review of up to ten applicable areas, ranked problems and opportunities, specific recommendations, and your existing free Revenue Report / Revenue Leak Snapshot connected to the findings.
You leave with: A written strategy report and a 60-day Do Now / Do Next / Do Later action roadmap, with examples and resources where useful.
Diagnosis and planning, not implementation. Building a website, running marketing, fixing follow-up, branding, and automation are separately scoped. Four hours minimum. In person in Racine or Kenosha, Zoom, or Google Meet. Travel farther requires prior arrangements. Keith can provide an explanatory video walkthrough.
Start the full-business questions ↗Not sure which one fits? $99 covers one specific problem; $199 up to two related problems; $299 up to three connected problems; $449 up to six priorities and a 30-day roadmap; $697 the full-business view of up to ten priorities, Revenue Leak Snapshot, written report, and 60-day roadmap. Keith helps you choose enough help without paying for more than you need.
01 · Choose and prepare
Choose any of the five session sizes and answer the useful preparation questions.
02 · Review and pay
Review scope, minimum time, exact price and takeaway. Save your answers, then pay securely. If unsure, choose a free fit call instead.
03 · Book your meeting
Confirmed payment opens the calendar for your selected session length. Choose your time and finish booking. Your appointment is confirmed only when the calendar confirms it.
Brand direction
Need the identity and message built too?
Strategy sessions help you decide what to do. Brand packages turn that direction into a clearer identity, offer message, and market presence. These are separate projects with starting prices, not included in a strategy session.
Brand Foundation
From $997For: Identity and messaging that need to work as one brand. Includes audience review, positioning, voice, primary and alternate logo, colors, typography direction, tagline, short and longer descriptions, mini guide, digital logo files, and social/profile starter kit.
Follow-up: One 60-minute strategy check-in around day 30 after delivery. Review real-world use, customer response, confusion, and the next three actions.
Start this branding questionnaire ↗Brand + Market
From $1,997Everything in Foundation, plus competitor/customer positioning, offer messaging, marketing angles, calls to action, website/social messaging direction, content pillars, promotional concepts, and expanded guide.
Usable assets: Five editable branded templates matched to the business and three ready-to-use brand introduction posts with captions. Includes one total 60-minute check-in around day 30, not ongoing social management.
Start this branding questionnaire ↗Complete Brand System
From $3,497Everything in Brand + Market, plus story, naming direction if needed, offer structure, customer journey, website/follow-up/referral/launch direction, and 30 to 90-day marketing direction.
Mini campaign for one offer: Promotional concept/graphic direction, three additional campaign posts with captions, one email draft, one SMS draft, primary CTA, and launch direction. Publishing, sending, ad management, and ongoing campaigns are separate.
Follow-up: Two total 60-minute check-ins around days 30 and 60 after delivery.
Start this branding questionnaire ↗The listed identity and design assets are included. Additional design or implementation outside those deliverables is separate. Starting prices cover the standard scope. Confirm extra complexity, exact files, revisions, timeline, and final price before payment or work. No surprise charges.
Compare deliverables, process, and exclusions ↗Only need one piece?
Request a focused add-on instead of a full brand project. Starting prices depend on the agreed scope.
Brand identity and assets
Brand Audit $297Business / Brand Naming From $397Tagline / Slogan Development $197Additional Logo Concept $197Social Media Starter Kit $297Business Card Design $147Apparel / Merchandise Brand Direction From $197Signage / Vehicle Brand Direction From $297
Marketing and offer strategy
30-Day Content Strategy $39790-Day Marketing Roadmap $697Launch / Relaunch Strategy From $497Offer Development $297Marketing Angle Development $297
Website message and conversion
Website Strategy + Copy Upgrade From $497Landing Page Strategy + Copy From $297
The prices above cover the stated strategy session or are brand-project starting prices. Strategy sessions do not include design or implementation. Branding includes its specifically listed identity and design assets; additional work outside that scope, advertising, software, and ongoing management are separate. Strategy sessions are not charged in this package builder. Choose a session in the questionnaire, confirm its scope and price, then pay securely and book the matching calendar. Choose a free fit call first if unsure.
New website project terms
These terms apply to new projects accepted after this policy is published. Existing client agreements, prices, and payment schedules remain unchanged.
Payment and project start
The full one-time build price is paid before work begins, with no split payments. The delivery clock starts only after payment clears, the project agreement is accepted, and all required content and access are received. A checkout return page is not proof that payment has cleared. Your written scope confirms the page list, deliverables, integrations, recurring services, and delivery date before purchase.
Package limits
- The Lineup: one mobile-first menu or service-list page, supplied branding and content, contact and social links, hours, supplied photos, shareable link, QR code, and up to five branded promo graphics; one revision round; this is not a full website.
- Managed Website: one agreed business website, one booking calendar, one CRM-connected lead form, and up to 15 individually entered products, services, packages, memberships, or menu items; one revision round. Additional managed calendars are $49 each one time. Item totals of 16 to 30 add $99, 31 to 50 add $199, and 51 to 100 add $399. More than 100 items requires a custom quote.
- Portable Ownership Website: one agreed custom website, two booking calendars, organized source-code and asset handoff, basic build instructions, and deployment to one agreed hosting provider; one revision round. Additional portable calendars are $97 each one time. The code handoff does not automatically transfer CRM records, workflows, Cloud databases, customer accounts, payment processors, messaging services, or third-party subscriptions.
- Direct Ordering: one agreed ordering website for the selected locations, customer list and promotion setup within the agreed workflow; two revision rounds; menu size, order workflow, pages, integrations, and location count must be agreed in writing before purchase.
Chat widgets and AI conversations are part of separately selected AI Office services, not an included website-care feature. Custom copywriting, extra pages, stores, portals, customer logins, databases, new integrations, additional account workflows, migrations, and features outside the written scope require a separate quote.
Revisions and bug fixes
A revision round is one consolidated written list of changes to the current draft within the agreed scope, submitted by the designated client approver. Bug fixes do not consume revision rounds: an error in our delivered work that prevents it from matching the agreed scope is corrected free of charge. A new feature is not a bug; a small change within the existing scope may use a remaining revision round, while new scope or changes beyond the included rounds require a separate written quote, approved and paid before work starts. No automatic extra charges.
Content and feedback deadlines
Provide all requested content, assets, and access within five business days of the kickoff request. Provide consolidated feedback or explicit approval within three business days of each draft request. Business days are Monday through Friday, excluding U.S. federal holidays, in Central Time. Silence is not approval. Client delays move the delivery date and may move the project outside its original production slot. After ten business days without required content or feedback, the project may be paused with written notice and rescheduled into the next available slot when the missing items arrive; there is no automatic restart fee or forfeiture.
Launch support and ongoing costs
Thirty calendar days of launch support begin on the actual launch date and include questions about using the delivered site, handoff help, and correcting build bugs. New content, redesigns, and new features are outside launch support. PublicProof build bugs are corrected free and are separate from paid revisions; third-party outages, later client edits, and new platform requirements are assessed separately with any paid work quoted in advance.
Work outside an active PublicProof care plan is quoted before it begins. Simple edit on a site we do not host: starts at $99. Domain transfers, registrar or hosting-account cleanup, old-site shutdowns, mailbox or forwarding setup, DNS repair, provider cancellation, platform migration, data migration, and recovery of missing credentials are separate transition services unless the written project scope specifically includes them. PublicProof will not cancel, delete, or transfer a client service without the client's written authorization and verified access.
The Managed Website requires an active managed service that covers hosting. Website Hosting & Care is $49/month and includes managed hosting, SSL, domain connection, platform maintenance, version recovery, basic analytics, and form and calendar connection monitoring. Website Growth is $97/month and adds one consolidated website-update request each month, two simple business automations, domain renewal while active, priority website support, and one annual website refresh after every 12 consecutive months. An included AI Office or Membership plan may satisfy base hosting when its written scope says so, but it does not create the Website Growth annual-refresh benefit unless Website Growth is also selected.
The annual refresh stays within the original website scope and includes updated visual direction, homepage layout, calls to action, supplied photos, business information, listed items, mobile review, connection testing, basic search information, and one consolidated revision round. It does not include a different business or brand, additional pages, a store, portal, database, customer accounts, extensive new copy, new integrations, or unused refreshes carried into another year.
The Portable Ownership Website has no required PublicProof monthly plan. Optional PublicProof hosting is $49/month. Direct Ordering remains $397/month for the first location and $97/month for each additional location, with its existing build prices unchanged. Third-party costs remain itemized. You own your domain, business data, and the portable source files delivered under the written scope.