Business strategy & branding · PublicProof AI

Your business doesn't need more random advice.
It needs a plan.

You have already done the hard part: you started. Keith helps you see what is working, where customers get lost, and which next move deserves your time and money.

The free call is for discovery and fit. Paid sessions are working time with a defined recap or plan.

Keith Clay-Terrell, founder of PublicProof AI
KEITH CLAY-TERRELLFounder & business growth strategist
See the business clearly.Make the next move count.

Owner to owner

Sometimes you need somebody to look at the whole business.

The offer, the pricing, the website, the follow-up, the way people talk about you: these parts affect each other. We start with your actual business and give each recommendation a job.

Bring one decision or bring the whole operation. Strategy sessions are paid working sessions. Branding packages turn that direction into a clearer identity and message. Implementation can be scoped separately.

Choose by the size of the problem, not just the clock

Pick the room you need.

If you already know the one question to answer, start small. If the problem crosses your offer, marketing, sales, and operations, choose a session that gives those connections room. Every option is working time with Keith and a defined takeaway, not a promise of a business result.

One decision · 30 minutes

Quick Strategy

$99

Get unstuck on one specific decision.

Choose this when: You can state the question in one sentence. For example, “Which offer should I put on my homepage?”

We work through: The decision, your immediate options, and what to try next. This is a focused second opinion, not a review of the whole business.

You leave with: Clear recommendations and a next-step summary.

Solve one decision ↗

One business area · 60 minutes

Business Strategy Session

$199

Fix the direction of one important part of your business.

Choose this when: “We get inquiries, but too few become bookings,” or another problem needs more than a quick answer.

We work through: One area such as your offer, marketing, sales, follow-up, retention, or website. We identify what matters first within that area.

You leave with: Prioritized recommendations and a written recap you can use to make the next changes.

Work through one area ↗

Whole-business direction · 120 minutes

Business Strategy Intensive

$449

Decide what to fix first across the business.

Choose this when: You are launching, repositioning, growing, or considering another location and need the moving parts considered together.

We work through: Positioning, offers and pricing, marketing, lead handling, customer experience, systems, and growth options as relevant to your business.

You leave with: A full strategic recap, prioritized recommendations, and a 30-day roadmap that puts the work in order.

Plan the next 30 days ↗
Still deciding?

If your question fits in a sentence, $99 may be enough. If it takes several sentences to explain why customers are not buying, start at $199. If the cause crosses multiple parts of the business, the $299 or $449 session gives us room to connect the dots and put the work in order.

You control what gets discussed. The listed price covers the working session and its stated summary or plan. Design, implementation, advertising, software, and ongoing management are separate.

Need more than a conversation?

A brand is more than a logo.

We put the business, audience, positioning, message, and visual identity together so people can understand what you do and why it matters.

Build the foundation

Brand Foundation

$997 starting at

For a new business or one whose look and message need to agree.

  • Discovery and audience review
  • Positioning statement and brand voice
  • Primary and alternate logo
  • Colors, typography, tagline, and business description
  • Mini brand guide and digital logo files
Build my foundation ↗

The full working system

Complete Brand System

$3,497 starting at

For a business building a new chapter, market position, or coordinated launch.

  • Everything in Brand + Market
  • Brand story, naming, offer structure, and messaging architecture
  • Customer journey, website content direction, and follow-up messaging
  • Referral, reputation, partnership, and launch direction
  • 30–90 day marketing direction and strategy document
Build the whole brand ↗

Brand prices are starting investments. We agree on the exact deliverables, revision limits, timeline, and final price before work begins. Naming work does not include trademark clearance. Website development and campaign execution are quoted separately.

Keep what works

You do not have to start over.

Good enough is never good enough when customers cannot understand or buy what you offer. But we do not change things just to change them. If it works, keep it. If it can work better, improve it. If it is costing you customers, fix it.

A good brand makes the business easier to understand, easier to remember, and easier to buy from.

Focused help when you need it

Choose a specific piece.

Request these individually or add them to a larger project. Starting prices require a defined scope before work begins.

Brand identity and assets
Brand Audit$297Written review and recommendations
Business / Brand NamingFrom $397No trademark clearance guarantee
Tagline / Slogan Development$197
Additional Logo Concept$197
Social Media Starter Kit$297
Business Card Design$147
Apparel / Merchandise Brand DirectionFrom $197
Signage / Vehicle Brand DirectionFrom $297
Marketing and offer strategy
30-Day Content Strategy$397
90-Day Marketing Roadmap$697
Launch / Relaunch StrategyFrom $497
Offer Development$297
Marketing Angle Development$297
Website message and conversion
Website Strategy + Copy UpgradeFrom $497Existing site message and action path
Landing Page Strategy + CopyFrom $297One focused campaign or offer page

Your next move

Tell Keith what you are building.

Pick a service above or choose one below. The request opens an email with your choice and the details we need. We will confirm scope and availability before any paid work begins.

Want to talk first? Choose a free discovery call ↗

This opens your email app. Please include your name and best contact details before sending. An email request does not book a time or charge you.

Choose a session ↗