Business strategy & branding · PublicProof AI
You have already done the hard part: you started. Keith helps you see what is working, where customers get lost, and which next move deserves your time and money.
The free call is for discovery and fit. Paid sessions are working time with a defined recap or plan.
Owner to owner
The offer, the pricing, the website, the follow-up, the way people talk about you: these parts affect each other. We start with your actual business and give each recommendation a job.
Bring one specific problem or up to six priorities. Strategy sessions are paid working sessions. Branding packages turn that direction into a clearer identity and message. Implementation can be scoped separately.
Choose by the size of the problem, not just the clock
If you already know the one question to answer, start small. If the problem crosses your offer, marketing, sales, and operations, choose a session that gives those connections room. Every option is working time with Keith and a defined takeaway, not a promise of a business result.
Minimum time, not a stopwatch. The listed strategy-session times are minimums, not hard cutoffs. Sessions can run longer. Review the minimum time and scope before payment; choose a free fit call if you need help deciding. A longer conversation does not expand the agreed scope.
1 business problem · 30 minutes minimum
Get a practical next step for one specific problem.
Choose this when: One issue is holding you up, such as which offer to put on your homepage or why an inquiry is not turning into a booking.
We work through: That one problem, your immediate options, and what to try next. This is focused advice, not a review of the whole business.
You leave with: Clear recommendations and a next-step summary for that problem.
Up to 2 related problems · 60 minutes minimum
Work through two issues that affect the same part of your business.
Choose this when: For example, you get inquiries but too few bookings, and your follow-up may be part of the problem.
We work through: Up to two related problems in an area such as pricing, marketing, sales, operations, offers, content, or customer acquisition.
You leave with: Prioritized recommendations and a written recap for your next changes.
Up to 3 connected problems · 90 minutes minimum
See what is causing what and put the fixes in order.
Choose this when: Your site gets visits, the offer is unclear, and follow-up is weak. Fixing one piece alone may not solve it.
We work through: Up to three connected business problems, identify the likely bottleneck, and decide which action comes first.
You leave with: A diagnosis and prioritized action plan for those three problems, not just a list of ideas.
Up to 6 priority problems · 120 minutes minimum
Map the next moves across your business.
Choose this when: You are launching, repositioning, growing, or considering another location and several parts of the business need attention.
We work through: Up to six priority problems across areas such as positioning, pricing, marketing, lead handling, customer experience, and operations.
You leave with: A strategic recap, prioritized recommendations, and a 30-day roadmap for what to tackle first.
Up to 10 priority areas · Whole-business view
“Keith, look at my whole business and tell me what I am not seeing.”
Choose this when: You need a wider review of how marketing, sales, branding, pricing, operations, systems, and retention affect each other, rather than one isolated answer.
We work through: A pre-session questionnaire and business review, a deep strategy session, what is working, what is not, and where customers may be getting lost. Up to ten applicable business areas are reviewed and ranked by priority. Four hours minimum. Meet in person in Racine or Kenosha, Zoom, or Google Meet. Travel farther requires prior arrangements. Keith can provide an explanatory video walkthrough.
You leave with: A written strategy report, specific recommendations, useful examples or resources where appropriate, and a 60-day Do Now / Do Next / Do Later roadmap. Your existing free Revenue Report / Revenue Leak Snapshot is included and connected to the recommendations. It is not a new custom financial analysis.
$697 diagnoses and plans. It does not include implementing all ten fixes. Any website, marketing, branding, follow-up, or automation work requires a separate agreed scope and price.
One specific problem: $99. Up to two related problems: $199. Up to three connected problems: $299. Up to six priorities and a 30-day roadmap: $449. A whole-business review of up to ten priorities, the existing Revenue Leak Snapshot, written report, and 60-day roadmap: $697. If you are unsure, talk with Keith on a free fit call first. Several symptoms may come from one issue, so more checked boxes do not automatically mean a bigger session.
Start the business checkup before choosing ↗Choose any of the five session sizes and answer the useful preparation questions.
Review scope, minimum time, exact price and takeaway. Save your answers, then pay securely. If unsure, choose a free fit call instead.
Confirmed payment opens the calendar for your selected session length. Choose your time and finish booking. Your appointment is confirmed only when the calendar confirms it.
You control what gets discussed. The listed price covers the confirmed working session and its stated summary or plan. Design, implementation, advertising, software, and ongoing management are separate. Payment does not automatically reserve a time; Keith confirms scheduling with you.
Understand the work before choosing
A logo is part of your brand. It is not the entire brand.
Your brand is how your business looks, sounds, communicates, explains its value, positions itself, and makes people feel when they encounter it.
PublicProof branding projects turn that direction into usable identity assets, messaging, and marketing direction. The package determines how much of that system we build.
Three scopes. Clear deliverables.
Start with what is missing, not the biggest package. Every project includes usable deliverables and strategic follow-up. Nothing below includes unlimited work.
Identity and core message
Build the foundation before throwing more marketing at the business.
Best for: A new business, a business whose presentation no longer matches its direction, or an owner with disconnected pieces but no consistent brand system.
Profile image treatment using your approved identity, cover/header direction where applicable, a short social bio, longer business bio/about copy, and guidance for applying the identity across your profiles. This is not ongoing posting or social management.
Your approved logo system, colors, typography direction, business descriptions, tagline, profile starter materials, and mini brand guide. The exact file formats and starter assets are stated in your project scope before work begins.
After delivery: One 60-minute check-in around day 30. Review what you used, what customers understood, what still feels confusing, and your next three actions. This is strategy, not another redesign.
Identity plus market communication
Build the brand and give it a clearer way to compete.
Best for: A business that needs more than a visual refresh, struggles to explain why customers should choose it, or wants its identity, offers, messaging, and content to work together before marketing more aggressively.
Five reusable layouts based on your actual business, not the same five designs for everyone. Examples include a service promotion, announcement, testimonial, educational post, or offer. We agree on template types, editable format, and any required third-party software before work begins.
Three finished social posts with captions to introduce your updated brand or message. These are delivered for you to publish. They are not ongoing content production or social media management.
The Foundation identity and starter assets, expanded guide, offer and market messaging direction, five editable templates, and three ready-to-use introduction posts with captions.
After delivery: One 60-minute check-in around day 30, included through Foundation, not a second duplicate call. Review implementation, customer response, messaging, useful marketing angles, confusion, and your next three priorities.
One connected brand and launch system
Connect your identity, message, offers, customer journey, and market direction.
Best for: A major repositioning, serious growth, or disconnected issues across brand, offers, marketing, website communication, and customer experience. Keith's involvement goes beyond choosing colors and making a logo.
This covers one offer, service, product, or brand rollout. The campaign's three posts are in addition to the three brand introduction posts inherited from Brand + Market. Exact creative scope is agreed before work begins.
We deliver the campaign assets and message drafts. Sending, publishing, list acquisition, advertising, and ongoing campaign management are not included. Email and SMS use must be appropriate for your audience and consent requirements. Do not provide patient information.
The full Brand + Market delivery, documented brand story and offer/customer journey direction, website and follow-up content direction, 30 to 90-day marketing direction, and the stated one-off mini campaign materials.
After delivery: Two total 60-minute check-ins. Around day 30, review implementation, early response, friction, and next adjustments. Around day 60, review traction, what is not landing, whether positioning and offers hold up, and the next stage. Each ends with clear next actions, not unlimited production.
The listed starting price covers the standard package scope described here. Additional brands, locations, products, campaigns, extensive research, additional assets, unusual complexity, or work outside the listed scope may cost more. PublicProof explains the additional scope and price before work begins. No surprise charges. Your agreement states deliverables, file formats, revision limits, timeline, final price, and payment terms. Naming direction does not include trademark clearance.
Compare the actual scope
Included identity design does not cost extra. Higher packages add market direction and specific usable assets, not vague promises.
| Your delivery | Foundation From $997 | Brand + Market From $1,997 | Complete System From $3,497 |
|---|---|---|---|
| Audience, positioning, voice, logo system, colors, typography, core descriptions | Included | Included | Included |
| Profile starter kit | Included | Included | Included |
| Brand guide | Mini guide | Expanded guide | Expanded guide plus system direction |
| Competitor/customer positioning, offers, marketing angles, CTAs, content pillars | Not included | Included | Included |
| Editable content templates | Not included | 5 templates | 5 templates |
| Brand introduction posts with captions | Not included | 3 posts | 3 posts |
| Brand story, naming direction if needed, offer structure, customer journey, referral/follow-up direction | Not included | Not included | Included |
| 30 to 90-day marketing direction | Not included | Not included | Included |
| Mini campaign for one primary offer | Not included | Not included | 3 additional posts, 1 email, 1 SMS draft, promotional direction and CTA |
| 60-minute strategic follow-up | One, around day 30 | One, around day 30 | Two total, around days 30 and 60 |
| Ongoing management or work outside scope | Separate | Separate | Separate |
Choose the missing piece
Start with Brand Foundation: identity, positioning, voice, core messaging, and a usable starter system.
Consider Brand + Market: the foundation plus offer messaging, marketing direction, templates, and introduction posts.
Consider Complete Brand System: a connected system and a focused launch campaign for one offer.
Not sure? Talk with Keith first. If the smaller package covers what you actually need, that is what he will recommend. If you only need one asset or a focused conversation, you may need an add-on or strategy session instead.
Start my questionnaire ↗From request to real-world use
Complete the project intake. Share what exists, what feels wrong, what you want to change, and where the business is going.
Keith reviews the business and requested project. Confirm the appropriate package, exact delivery, final price, timeline, revision terms, and payment terms before payment or work begins.
Investigate the agreed audience, market, existing identity, offers, reviews, and messages. Before showing a logo, Keith explains what he saw, what is holding the brand back, what customers respond to, and the direction built around that evidence. Research depth follows your package and scope.
Positioning comes before messaging, and messaging before visual identity. Develop the agreed assets and explain the choices. Test the identity in the real-world uses agreed for your business, such as a small profile image or storefront application. Extra production mockups are not automatically included.
You review the agreed deliverables. Revisions follow the individual project agreement. No unlimited revisions are promised.
See the reasoning behind your positioning, message, and identity, not just an unexplained logo. Receive organized, approved files, the applicable guide, and stated materials. Your agreement specifies exactly what is delivered.
Apply the new identity and message to your business. Additional production, publishing, and implementation outside the scope are separate.
Foundation and Brand + Market include one 60-minute follow-up around day 30. Complete includes two total, around days 30 and 60. Review response and implementation, then choose the next actions.
Know what you are buying
Everything specifically listed in your package and confirmed in your agreed scope. Strategy and deliverables vary by package.
The listed brand design assets are included. Your included logos, colors, typography direction, templates, and stated promotional assets are not separately charged again.
Strategic follow-ups review how you used the work and what customers are responding to. They are not new design or unlimited revision sessions.
When PublicProof provides additional work, it is quoted and agreed separately before that work begins.
Build it. Use it. Review it.
A brand does not prove itself sitting in a folder. It proves itself when customers see it, hear the message, interact with it, and decide whether they understand the business.
That is why every branding package includes strategic follow-up. We look at what happened after implementation, answer questions, review customer response, and decide what deserves attention next.
A strategy checkpoint to help you use what was built. Not unlimited redesign time.No need to diagnose the project yourself
Tell Keith what you are building, what already exists, what feels wrong, and where you want the business to go. You do not need to know which package you need before reaching out. Keith reviews the situation and helps confirm the scope before you commit.
Focused help when you need it
Request these individually or add them to a larger project. Starting prices require a defined scope before work begins.
One clear path
Strategy, branding, or one focused asset: start with the same guided questionnaire. It adjusts to what you select, helps you explain your business, and shows what is included before you submit. Save your answers, review the scope, then pay securely and book the matching strategy meeting. If unsure, choose a free fit call. Branding and custom assets are confirmed with Keith before payment.
Start my questionnaire ↗No payment here. Strategy clients can choose any of the five session sizes. A free fit call is optional when you need help choosing. Brand-project scope and price are confirmed with Keith before payment.
